Retail Growth Apprentice
ALLWYN ENTERTAINMENT LTD
Apprenticeship summary
Kick‑start your career with an apprenticeship where you’ll learn on the job and support something that matters. You’ll manage your own territory, build strong retailer relationships and help drive sales for Good Causes. Gain hands‑on experience, coaching and a Level 4 qualification to grow into a Retail Growth Executive.
Closing date: March 22, 2026
Higher
- Support the Annual Business Plan by delivering key messages and marketing updates to our retail network.
- Review activity against agreed measures, working cross‑territory or regionally as needed.
- Bring retail insight, new ideas and improved ways of working into Allwyn through team meetings and 1:1s with your Retail Sales Manager.
- Use sales data and local insights to identify growth opportunities within your territory.
- Manage and plan store visits across your assigned territory, ensuring you’re well-prepared for each visit.
- Build and maintain strong relationships with retailers to drive great in‑store execution and advocacy of The National Lottery.
- Proactively drive high in‑store standards and deliver key messages that support sales performance.
- Support retailers with training, compliance requirements and player‑protection standards through the Retail Training Centre (RTC).
- Develop a strong understanding of your territory, retailer performance, competitor activity and local market trends.
- Review your territory’s performance against key KPIs and discuss outcomes with your line manager.
- Promote responsible play and ensure retailers meet player protection requirements
- As part of your apprenticeship, a minimum of 20% off‑the‑job training will be delivered through virtual learning, workshops and practical applications related to your apprenticeship as well as on-the-job learning.
Training will be delivered through a combination of on-the-job experience and structured learning:
- Training primarily takes place across your assigned retail territory.
- You will receive ongoing coaching from your Retail Sales Manager and support from the Retail Sales Academy as well as your apprenticeship training provider.
- A minimum of 20% off‑the‑job training will be delivered through virtual learning, workshops and practical applications related to your apprenticeship as well as on-the-job learning.
- Team meetings, development sessions and regional workshops may occasionally take place at central locations.
On successful completion of the apprenticeship, you may progress into a permanent Retail Sales Executive role (subject to performance and business need).
From there, development pathways include:
- Senior Retail Growth Executive.
- Territory Manager.
- Retail Growth Manager.
- Wider opportunities in Commercial, Training, Insight or Head Office roles.
High performers will continue development through the Retail Sales Academy, supporting long‑term career growth.
Employer
ALLWYN ENTERTAINMENT LTD
We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across Europe. While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, large-scale transformation journey by creating a National Lottery that delivers more money to good causes.
Training
BMS PROGRESS LLP
Apprenticeship standard:Sales executive (level 4)