BUSINESS SKILLS – MARKETING
2-day course covering the following;
Day 1 (AM) – The Importance of a Marketing Strategy
- To distinguish the difference between a Marketing Plan, a Marketing Strategy and Marketing Tactics.
- To understand the importance of research before writing your strategy.
- To be aware of the 5 Ps of Marketing.
- To appreciate the top 9 strategy tools available to you.
- Understanding a potential strategy that could work for you – the common elements.
- Understanding the costs
Day 1 (PM) – Social Media Marketing
- Why use social media for business?
- Group Discussion to discover everyone’s experience of social media to date.
- Understanding the choices available.
- Social media goal setting.
- Understanding your target market and how to reach them.
- A deep dive into LinkedIn.
- Profile relevancy and attractiveness to your target market.
- The ‘free’ advertising opportunities available and how this has been a game changer for some clients.
- The recent changes to LinkedIn and how to take advantage of them.
- The Company Page and building your relevant connection base.
- Generating engagement with great content.
Day 2 (AM) – Social Media Marketing Continued
- Facebook and Instagram.
- Similarities, differences and how to use them both for your business.
- Setting up your Facebook and Instagram business pages to ensure client / customer relevancy
- Best practices
- Developing content curation skills
- Learning from Facebook and Instagram Insights
- Are you set up for 2022?
- Recent twitter changes to help grow your business.
- What, when and how often to tweet.
- Scheduling
- Twitter hours
- YouTube
- Examining its position in the digital marketing world
- How YouTube can help develop business growth
- Setting up a YouTube account
- Setting up and customising your YouTube channel
- YouTube best practices
- Generating followers
- Social media recap & review
Day 2 (PM) – Digital Marketing
- Industry definition of Digital Marketing
- Review the versatility and accuracy of this form of marketing
- Examine the potential complexity and how to avoid some common digital pitfalls
- Discuss cost effectiveness and the importance of budgeting
- Review performance measurability against KPIs and examine some digital analytics tools
- Some free digital tools to consider
Delivered by Three Dimensional Training.
This is part funded by the European Social Fund
