HOSPITALITY – MARKETING

2-day course covering the following;

  • Developing your mission, vision and purpose and how to share that with your team and customers.
  • Identifying your ‘dream’, your ‘cream’ and your ‘bread and butter’ customers.
  • The importance of consistency in brand creation.
  • Why authenticity, integrity and intent are at the heart of all marketing
  • Why storytelling sells
  • Generating and curating engaging content for all platforms
  • Repurposing content
  • Communicating in a crisis
  • Auditing your existing marketing plan
  • Why Google My Business is important and how to use it properly
  • Why UX/UI is important on your website
  • What is SEO and why it’s so important
  • What is PPC and should you use it
  • The course will give learners the knowledge, tools and skills to understand their unique position in the sector, how to use
  • storytelling to their advantage, grow brand awareness, embrace different marketing platforms to reach different demographics
  • and generate content that will engage their audience and drive revenue.

Delivered by Training Unlimited.

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