HOSPITALITY – MARKETING
2-day course covering the following;
- Developing your mission, vision and purpose and how to share that with your team and customers.
- Identifying your ‘dream’, your ‘cream’ and your ‘bread and butter’ customers.
- The importance of consistency in brand creation.
- Why authenticity, integrity and intent are at the heart of all marketing
- Why storytelling sells
- Generating and curating engaging content for all platforms
- Repurposing content
- Communicating in a crisis
- Auditing your existing marketing plan
- Why Google My Business is important and how to use it properly
- Why UX/UI is important on your website
- What is SEO and why it’s so important
- What is PPC and should you use it
- The course will give learners the knowledge, tools and skills to understand their unique position in the sector, how to use
- storytelling to their advantage, grow brand awareness, embrace different marketing platforms to reach different demographics
- and generate content that will engage their audience and drive revenue.
Delivered by Training Unlimited.