Health and science

Community activator coach

Planning, leading and coaching physical activities for people of all ages in the community.

Summary

This occupation is found in sport for social change charities, local authorities, sports clubs, leisure centres, after school clubs, youth work organisations, housing associations and outdoor education centres. 

The broad purpose of the occupation is to improve the health and wellbeing of the nation and provide a positive environment which supports people to grow and develop through sport and physical activity. Community Activator Coaches do this by promoting, delivering and coaching fun, inclusive and engaging activities that help whole communities adopt and maintain physically active lifestyles. 

In their daily work, an employee in this occupation interacts with managers and collaborates with colleagues within their organisation. They also interact with other professionals and organisations working with the local community, such as youth workers, teachers, community agencies and health workers. 

An employee in this occupation will be responsible for delivering and adapting sport and physical activity sessions, promoting their benefits, and engaging local communities. It involves acting as a positive role model to build rapport with diverse individuals and communities especially those who are young, inactive, or from low-income and marginalised communities. 

The role also involves personal, professional development and is a flexible one in which an individual can expect to work varied and unsociable hours, including evenings, weekends and school holidays. 

 

Knowledge, skills and behaviours (KSBs)

K1:

The benefits of a healthy lifestyle and physical activity for individuals and communities.

K2:

Tools and techniques to encourage individuals participation, motivation and behaviour changes.

K3:

The structure of a session plan and how to plan inclusive, safe and effective sessions.

K4:

Ways to plan, follow, adapt and deliver sessions based on participants needs and feedback.

K5:

Coaching styles used for different participant needs and motivations.

K6:

The value of developing a lifelong activity habit.

K7:

Techniques to build rapport with participants.

K8:

Tasks involved before, during and after a community activity.

K9:

Personal and societal barriers to participation and strategies to address them.

K10:

Ways of managing individuals' behaviours within a group setting.

K11:

Ways to work collaboratively with services and other community organisations to run events that make the best use of resources.

K12:

Ways to record and safely store data and information, in line with legislation and organisational policies and procedures.

K13:

Safe and responsible use of Artificial Intelligence and how digital technology can be used to deliver messages to participant groups.

K14:

Different communication methods and how to adapt them to meet the needs of participants and groups.

K15:

Principles of safeguarding and protection for vulnerable adults within own scope of role and in line with organisational protocols.

K16:

Legislation and organisational policies relating to equity, diversity and inclusion.

K17:

Positive impact of sport and physical activity on mental health and wellbeing for self and participants.

K18:

Health and safety legislation, regulations, risk assessment procedures, guidelines and procedures relevant to own role.

K19:

Importance of personal and professional development.

K20:

Responsibility and accountability in maintaining professional boundaries in role.

K21:

Processes to monitor and review effectiveness of activity sessions.

K22:

Principles of handling challenges and problems and assist in the resolution.

Technical Educational Products

Reference:
OCC0478
Status:
Approved occupation imageApproved occupation
Average (median) salary:
£24,272 per year
SOC 2020 code:
3432 Sports coaches, instructors and officials
  • SOC 2020 sub unit groups:
    • 3432/14 Sports development officers
    • 3219/05 Health trainers
    • 3221/01 Community workers
S1:

Promote the benefits of a healthy lifestyle and physical activity for individuals and communities.

S2:

Encourage individuals' participation, motivation and to change their behaviour towards sport or physical activity.

S3:

Contribute to inclusive, safe and effective sessions.

S4:

Plan, follow, adapt, and deliver session plans, based on participant needs and feedback.

S5:

Use coaching styles for sport or physical activity sessions meeting the participants needs and motivations.

S6:

Promote the benefits of a lifelong activity habit.

S7:

Use techniques to build rapport with participants.

S8:

Carry out the tasks required before, during and after a community activity.

S9:

Support participants to overcome personal or societal barriers.

S10:

Manage individuals' behaviours within a group setting.

S11:

Work collaboratively with services and other community organisations to run events that make the best use resources.

S12:

Record and store data and information, in line with legislation and organisational policies and procedures.

S13:

Use suitable digital technology to deliver targeted messages to participant groups.

S14:

Adapt communication methods to meet the needs of participants and groups.

S15:

Identify and respond to safeguarding concerns within own scope of role and in line with organisational protocols.

S16:

Support equity, diversity and inclusion in line with legislation and organisational policies.

S17:

Support the mental health and wellbeing of self and participants.

S18:

Comply with health and safety legislation, regulations, risk assessment procedures, guidelines and procedures.

S19:

Participate in personal and professional development.

S20:

Maintain professional boundaries within scope of own role.

S21:

Monitor and review the effectiveness of activity sessions.

S22:

Assist with the resolution of challenges and problems.

Technical Educational Products

Reference:
OCC0478
Status:
Approved occupation imageApproved occupation
Average (median) salary:
£24,272 per year
SOC 2020 code:
3432 Sports coaches, instructors and officials
  • SOC 2020 sub unit groups:
    • 3432/14 Sports development officers
    • 3219/05 Health trainers
    • 3221/01 Community workers
B1:

Adaptable and organised.

B2:

Act as a positive role model when delivering activities.

B3:

Work effectively as part of a team and use own initiative during activities.

B4:

Build professional relationships.

B5:

Committed to own professional development.

Technical Educational Products

Reference:
OCC0478
Status:
Approved occupation imageApproved occupation
Average (median) salary:
£24,272 per year
SOC 2020 code:
3432 Sports coaches, instructors and officials
  • SOC 2020 sub unit groups:
    • 3432/14 Sports development officers
    • 3219/05 Health trainers
    • 3221/01 Community workers