Hair and beauty
Beauty and make-up consultant
Selling beauty products and helping customers choose which ones to buy.
Summary
A Beauty and make-up consultant typically works in a department store, or other retail environment; they use their knowledge to demonstrate, promote and recommend the use, benefits and application of a range of retail beauty products, covering: make-up, skin care, nail care and perfumery. They do this in accordance with legal requirements, brand guidelines, pricing and promotional structures and organisational protocols. They work as part of a team, as well as independently, supported by a department or counter manager, to provide exceptional, bespoke customer service and care in a fast-paced retail environment, whilst achieving sales and profit targets. They have drive, a good work ethic, an enquiring and curious mind and are enthusiastic to learn about their chosen career and maintain continual professional development. A Beauty and make-up consultant: meets beauty retail image and etiquette to be a brand ambassador advises and demonstrates: eyelash and eyebrow products to customers facial products to customers nail products to customers perfumery recommendations to customers completes promotional activities maintains and manages a work area identifies customer requirements then: chooses the most appropriate products, tools and equipment to promote, demonstrate and sell selects, uses, demonstrates and applies a range of techniques, products, tools and equipment to promote and sell a range of beauty retail products to customers instructs in the use and application of skin care products and make-up completes services to a high standard, maintaining customer confidentiality and rights advises, demonstrates and sells retail beauty products relevant to customers’ needs implements and practices safe ways of working for themselves and others in accordance with legal and organisational requirements portrays professionalism that meets beauty retail industry and organisational requirements
Typical job titles include
- beauty consultant | make up consultant
Knowledge, skills and behaviours (KSBs)
K1:
Professionalism and values: Beauty and Make-up Consultant legal, industry and organisational requirements relating to: relevant product protocol guidelines, procedures, organisational requirements, customs and regulations dealing with diplomatic correctness, precedence and etiquette. Pricing, incentives and promotional structures; time and self-management principles; equality and diversity; industry and organisational standards of appearance. The Sale of Goods and Services Act, Consumer Rights Act and the Data Protection Act, GDPR and their application within the beauty retail and related industries; how to facilitate a positive customer journey; the types and uses of verbal and non-verbal communication; how to resolve customer problems; and when to escalate to get a satisfactory outcome
K2:
Safe working practices: Legal, industry and organisational requirements relating to: tools, equipment, materials and products; workplace cleaning requirements and waste disposal; supplier or manufacturer’s instructions; customer preparation and protection; direct and indirect cross-infection; methods that promote environmental and sustainable working practices; how to reduce risk of injury to self and others: posture, personal hygiene, protection; health and safety legislation and practice
K3:
Instruct the use and application of skin care products and make-up: Methods of demonstrating basic skin care and make-up application techniques and use of products, tools and equipment, how to tailor skin care and make-up instruction to meet individual customer needs, occasions and skin type/ condition
K4:
Advise and demonstrate a range of beauty retail products tools and equipment for the: eyelashes and eyebrows: eye and brow including: hair removal, eyebrow artistry and their effects, colour eyelashes. The advice customers require to select, attach, maintain and remove semi-permanent and temporary eyelash products
K5:
Advise and demonstrate a range of beauty retail products tools and equipment for the: face, neck and skin: face and skin including: specialist skin care products. The basic anatomy and physiology of the face and the structure and function of the skin
K6:
Advise and demonstrate a range of beauty retail products tools and equipment for the: nails: nails and skin including: specialist nail products. The basic anatomy and physiology of hands and feet and the structure and function of the skin
K7:
Completes promotional activities: Venue and legal requirements, promotion planning, selling skills, and budgeting
K8:
Advise, demonstrate and sell beauty products to customers: Service and product promotion techniques, how to make a sale, buying signals. The principles of brand awareness, pricing structures, and product ranges. Principles of stock rotation and maintenance
K9:
Advise and demonstrate perfumery recommendations to customers:History, origins, types, brands, skin reaction, the principles of blending fragrances, the psychological effects of fragrances and relationship to olfactory and limbic systems
Technical Educational Products
- ST0636: Beauty and make up consultant (Level 2) Approved for delivery
- Reference:
- OCC0636
- Status:
Approved occupation
- Average (median) salary:
- £19,298 per year
- SOC 2020 code:
- 6222 Beauticians and related occupations
- SOC 2020 sub unit groups:
- 6222/02 Make-up artists (excludes performance make-up)
- 6222/99 Beauticians and related occupations n.e.c.
S1:
Professionalism and values: Carry out and maintain organisational and beauty retail industry duties and requirements for professionalism: meet organisational and industry standards of appearance; maintain expected image and etiquette; implement equality and diversity protocols; work under pressure; observe time management and self-management; maintain and manage a work area; complete services in a commercially viable time and to a high standard; demonstrate a passion for the beauty retail industry; facilitate a positive customer journey and experience whilst maintaining confidentiality and consumer rights; communicate effectively with customers recognising when to apply different verbal and non-verbal communication skills; solve problems quickly and effectively as they emerge within the scope of responsibilities; and seek assistance from a senior member of staff when required
S2:
Safe working practices: Meet legal, industry and organisational requirements: maintain effective, hygienic and safe working methods and safety considerations; adhere to workplace, supplier’s or manufacturer’s instructions for the safe use of equipment, materials and products; maintain the customer’s modesty, privacy and comfort; minimise risks of cross-infection, injury or fatigue; promote environmental and sustainable working practices; ensure personal hygiene and protection meets industry and organisational requirements
S3:
Instruct the use and application of skin care products and make-up: Consult, prepare, plan and deliver basic skin care and make-up instruction, and evaluate the success of skin care and make-up instruction with customers to meet individual customer needs, occasions and skin type/ condition
S4:
Advise and demonstrate a range of beauty retail products tools and equipment for the: eyelashes and eyebrows: methods used to enhance the appearance of the eyes and brows including: hair removal, eyebrow artistry and their effects, colour eyelashes
S5:
Advise and demonstrate a range of beauty retail products tools and equipment for the: face, neck and skin: methods used to improve and maintain the condition of the face and neck, including facial and specialist skin care products
S6:
Advise and demonstrate a range of beauty retail products tools and equipment for the: nails: methods used to enhance the appearance of the nails and hand, feet and skin, including specialist nail products
S7:
Completes promotional activities: Plan, prepare, implement and evaluate promotional activities to support beauty retail sales
S8:
Advise, demonstrate and sell beauty products to customers: Identify the targets for sales and creation of prospective sales, inform and gain the customer’s commitment to purchasing the additional services/products. Carry out stock rotation and maintenance
S9:
Advise and demonstrate perfumery recommendations to customers: Evaluate and establish customers’ fragrance preferences and recommend appropriate fragrance choices
Technical Educational Products
- ST0636: Beauty and make up consultant (Level 2) Approved for delivery
- Reference:
- OCC0636
- Status:
- Approved occupation
- Average (median) salary:
- £19,298 per year
- SOC 2020 code:
- 6222 Beauticians and related occupations
- SOC 2020 sub unit groups:
- 6222/02 Make-up artists (excludes performance make-up)
- 6222/99 Beauticians and related occupations n.e.c.
B1:
These behaviours ensure that customers receive a positive impression of both the organisation and the individual:
B2:
Personal and professional ethics: demonstrates a commitment to quality, maintains honesty, integrity and confidentiality that meets industry standards
B3:
Flexible and positive attitude: Adapts positively to changing work priorities and patterns when new tasks need to be completed or requirements change
B4:
Maintain customer care principles and practices: show customers respect at all times and in all circumstances, demonstrate customer empathy, sensitivity and awareness
Technical Educational Products
- ST0636: Beauty and make up consultant (Level 2) Approved for delivery
- Reference:
- OCC0636
- Status:
- Approved occupation
- Average (median) salary:
- £19,298 per year
- SOC 2020 code:
- 6222 Beauticians and related occupations
- SOC 2020 sub unit groups:
- 6222/02 Make-up artists (excludes performance make-up)
- 6222/99 Beauticians and related occupations n.e.c.
